From Vision to Reality
In a small town like Mörarp, where the local grocery store is the community hub, ICA Nära Träffen has undergone a revolutionary change. In November 2023, the store decided to implement Commentsell's reservation bot for their reservation deals on Facebook and Instagram.
Mörarp had been posting reservation deals manually for several years, but when the reservation bot was introduced, they experienced a remarkable increase in reserved products.
Impressive Results
- First month: Nearly 2,000 reservations
- January 2024: Nearly 4,000 reserved products — doubled in just one month!
- Total value: Over $75,000 in reservations in January alone (excluding additional purchases)
With an average price of over $20 per reserved product, this demonstrates the economic benefit of implementing Commentsell.
Voices from the Store
Store owner Viktor Månsson enthusiastically shares his experience:
"If we increased by 25% in posts, reservations accounted for 15% of that. It drives a lot of customer visits, customers see the store and shop again, etc. We had our best January ever thanks to being able to push so aggressively with the help of the automation in the bot."
"January, which is usually an incredibly slow month for us, we managed to increase posts by 25%, of which reservations accounted for 15%. The conclusion is that customers got to experience the store and buy more than just the reservations!"
The Decisive Factor
Viktor summarizes the decision to start using Commentsell:
"We wouldn't be where we are with reservations if we hadn't started using the bot! We decided to accelerate when we saw how easy it was. This couldn't have been solved manually and wouldn't have been worth it. Now it's fun instead!"
The Future is Here
Mörarp's success with Commentsell isn't just about increasing sales figures, but also about staying ahead and strengthening their relationship with customers by offering a fun, social, and convenient shopping experience.
Viktor has shown that a small town like Mörarp can make great strides and is a shining example of how traditional retail can be transformed with digital innovation.
Want to see similar results in your store? Book a demo and we'll show you how Commentsell can help.