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Commentsell

About Commentsell

Our Story

Commentsell was born from a simple observation: grocery stores and local retailers have incredible products and loyal communities, but struggle to turn social media engagement into real sales. We set out to change that.

Today, Commentsell powers over 250 stores across Sweden and beyond—from independent grocers to major chains like ICA, Coop, and Hemköp. Our platform has helped retailers book over 8 million products worth $170 million, all through the power of social selling.

What started as a tool for comment-based reservations has evolved into a complete social commerce platform with AI-powered automation, intelligent image generation, and seamless customer communication. We're proud to help stores reduce waste, increase foot traffic, and build thriving local communities.

Our Mission

To empower every retailer—from corner shops to supermarket chains—with the tools to turn their social media followers into loyal, in-store customers. We believe local stores are the heart of communities, and we're here to help them thrive.

Our Vision

A world where every local store has the same digital superpowers as the biggest e-commerce giants. Where social media drives real foot traffic, where food waste is minimized, and where communities rally around their neighborhood retailers.

Why Stores Love Commentsell

250+
Stores powered
8M+
Products booked
$170M
Value generated

Hear Our Story

Listen to Commentsell founder Oskar Wahlbäck on the Grocery Pulse Podcast, discussing how "comment-to-reserve" campaigns are transforming social media into a true sales channel for grocery stores.