From Manual to Automated: How One Grocery Store Boosted Sales

Oskar Wahlbäck

From Manual to Automated: How One Grocery Store Boosted Sales with Commentsell

November 21, 2024

Dela:

Since the summer of 2021, Gabriel—who runs ICA Nara Hulta, a local neighborhood grocery store in Sweden—has transformed how he does business. What started as one or two bookings per week through social media has now become an essential part of his operations. The game-changer came in fall 2022 when he introduced an automated booking bot. By September 2024, he switched to Commentsell, streamlining processes and making them both faster and easier.

From Manual Labor to Automated Efficiency

“With Commentsell, I save about 40 hours a week compared to handling everything manually,” Gabriel explains. “And compared to another booking bot I tried, Commentsell saves me an additional 10 hours.” This time saved lets him focus on other crucial tasks—like planning new promotions and enhancing the customer experience. The automated nature of Commentsell’s booking system has also significantly increased customer engagement on social media.

Why Commentsell?

Gabriel chose Commentsell because the platform makes it easy to manage bookable discounts. The built-in AI can even understand customers’ comments if they contain spelling errors.

“I initially thought Commentsell was just a booking bot,” Gabriel says, “but it’s so much more.”

One of the biggest advantages is the close collaboration with the Commentsell team. Gabriel can suggest ideas, and they’re implemented swiftly. In addition to bookings, he uses the platform to send out notifications about discounts and promotions—tools that have driven even more sales.

Impressive Numbers and Increased Sales

Bookings now account for about 15% of the store’s annual revenue. That’s over 8 million SEK (approximately $720,000) of annual turnover generated through the platform. Gabriel and his team invest about 60 hours a month in planning and managing these bookable deals—a commitment that has paid off significantly.

What’s more, 7 out of 10 customers end up purchasing additional items when they pick up their booked deals. Each week, ICA Nara Hulta sells around 3,300 products through Commentsell-driven offers, giving their sales a substantial boost.

Looking Ahead

“The most important thing is to meet customers where they are and give them what they want,” Gabriel says. He’s confident that bookable deals have the potential to keep growing. Gabriel looks forward to developing even more features together with Commentsell to meet evolving customer needs.

Easy and Streamlined—Like a Well-Oiled Machine

Using Commentsell is like having a well-tuned engine running in your store. Instead of manually handling every booking, the platform takes care of most of the process. All you need to do is input the right details and keep an eye on the results.

FAQ: Common Questions About Commentsell and the Booking App

1. What is Commentsell?

Commentsell is a platform that helps retailers manage bookable discounts through social media. It automates bookings, sends notifications, and can even interpret misspelled customer comments.

2. How much time can I save?

Many retailers, like Gabriel at ICA Nara Hulta, report saving up to 40 hours per week compared to manual handling.

3. Is Commentsell hard to use?

Not at all. The platform is simple, user-friendly, and backed by support to help you get started and answer any questions you have.

4. How does Commentsell help increase my sales?

Commentsell makes it easy to attract customers with bookable deals and promotions. Many shoppers end up buying additional items when they pick up their booked offers, boosting overall sales.